How to Add Your Products to Google Shopping
Did you know that in the Spring of 2020 Google Shopping announced free listings for businesses? While paid businesses still get prime spots within this section, this opens up an opportunity for businesses to promote their products through unpaid, organic listings and to help online shoppers connect with more retailers when looking for products online.
But first, what Is Google Shopping?
Google Shopping, sometimes referred to as a Comparison Shopping Engine (CSE) is a service Google offers for businesses to post their products in the Google Shopping tab results. This service allows consumers to shop online in one place while comparing products and prices from various retailers. (Look out Amazon!)
– A listing includes
-The product retailer
– A product thumbnail image
– The price
– Some also have reviews
Here’s how to add products to the unpaid Google Shopping platform
Step 1: Set Up a Google Merchant Center Account
While signing up make sure that you opt in to the Surfaces Across Google option. If you miss this step then after you create the account (or if you already have an account), in the left navigation menu select “Growth”, then “Manage programs”, and select the “surfaces across Google” program button.
Step 2: Ensure Product Imagery is High-Quality
The imagery used in your Google Shopping listing is pulled from your website. So, make sure your product photos are high-quality on your website before you start marketing your business on Google Shopping. Poor photo quality can hurt you more than help you. Don’t skimp here, as online shopping is very much a visual experience since people aren’t able to touch and feel products. If you have questions about this, ask us.
Step 3: Create a well throughout Product Data Feed
The product data feed helps Google determine what product images and product pricing to show, and what search query to show the product in.
Once in your Google Merchant Account click Products > Feeds and select the blue “+” icon.
Follow the instructions for what information is needed.
Tip: Don’t slack here. The better you optimize this section and write out a detailed description of your product the increased likelihood that your products will show. Consider the keywords your online shopper may use to search for your product and create a description with that in mind.
To check if your products are appearing, view unpaid clicks in the performance report in Merchant Center by selecting Performance > Dashboard. If the clicks are at zero or low, your product feed could need to be linked correctly in Merchant Center or better optimized. There is also a chance that there may be a lot of competition for your industry and you may want to consider running paid shopping ads.
Don’t forget, there is no guarantee that your free product listings will show in the results when people are searching. Think of it as you are eligible to show in those spots and it will help you get a feel for what Google has to offer.
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