What is SSL and Why Does My Site Need This?

The bottom line is an SSL (Secure Sockets Layer) certificate ensures privacy – it lets customers know it’s safe to browse, shop, and enter their information on your site. SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser stay private.

Every site should have an SSL certificate and here is why.?

1. Lessen Your Abandon Rate and Ensure Trust.
Since 2018, popular browsers like Chrome, Safari and Firefox have been flagging websites as “Not Secure” if they don’t have an SSL certificate. This means when customers try to visit sites without SSL certificates, their browsers show them a warning that the site they are about to visit is not secure. Customers want to visit your site, you know this because they are almost there why lose them at this stage? Help them feel at ease that they can visit your site without fear of having their data stolen.

2. No site is too small to be targeted. Most attacks are automated without a human deciding who gets targeted. I’m talking to you mom and pop shop!

3. Increase Your Search Rankings. Google search ranks sites with a correctly installed SSL certificate above those without one. When you’ve got one, customers will have an easier time finding your site — and that is a no brainer!

4. Depending on your industry, SSL certificates can even help your site become more compliant with regulations such as HIPAA, GDPR, PCI, and others.

Great, now how do I install a SSL certificate, you ask?

Well, it is possible to manually install and configure your own and for help, there are step by step guides that include some vital tips and tricks. Then once you have completed the installation, make sure you finish by setting up redirects, checking for content errors, keeping close tabs on the validation period. Then make sure you don’t forget about your SSL certificate’s expiration date…

Oh, what’s that you say? You’re too busy… you wish we could do it for you?

Well, consider your wish granted! Contact us, our security expert can do all the work to make sure your site is always protected and your visitors always see a secure, https-encrypted website.

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